Biostandard Co., Ltd. ’s dermal filler brands “Meline”, “AdMedic” and “Diamond” showed off at '2020 K-BEAUTY EXPO VIETNAM' held at SECC, Ho Chi Minh, Vietnam for 3 days from February 27 to 29. Purchasing consultations were held with buyers from various countries India, Thailand, Myanmar and Cambodia, including local buyers from Vietnam. As a result, the Southeast Asian market is expected to further boost.
Meline, AdMedic and Diamond dermal fillers entered Vietnam in 2017 and secured a position as a mid-sized brand in the local market, and have gained a lot of attention from beauty salons and Aesthetic clinics. Although the exhibition was expected to be difficult due to the coronavirus’ break out, it participated in the exhibition with a local distributor in Vietnam to conduct effective promotional activities such as live broadcasting using local SNS influencer. This was a great opportunity to further increase the level of collaboration between the two companies and lay the foundation for increasing sales in Vietnam.